The lesson of week 17 from my mentor is on blogging.
Blogging is not necessary but essential
A blog is not a necessity to succeed in your online business. There are many successful online marketers who don’t blog.
Why then do you have to blog when it’s not necessary for your online success?
Whilst you don’t have to have a blog to succeed, it is highly beneficial in the earlier stages of your online business when you are still unknown, have no reputation, no audience, and you are building your email list or driving traffic.
A blog can be a great way for you to introduce yourself to your audience, share updates with your audience, for them to get to Know, Like and Trust you, and see you as a real person they are following.
As you get more experienced in online marketing, you can then share your experiences, observations, and some motivational stuff.
As you keep growing and building your audience, people will start to notice you, listen to you, open your emails and start following you.
You needn’t be an expert to blog
You needn’t be a big guru or an expert to give value to your audience.
Everyone has something of value to give or experience of life to share.
Help people see things from a different perspective, review something, warn people against things, share your experience in a particular area, or share the experience of a piece of software you are familiar with.
You only need to be a step ahead of your followers for them to get value from you through sharing your experience.
If you want people to start listening to you, taking your advice, clicking your link, buying your affiliate products, a blog can be a very effective tool, because you can document the things you are learning, the things you are doing, and why you are doing them.
There is always someone you can help with what you share on your blog posts.
Your audience can relate to you and even engage you at a personal level through leaving comments on your blog. They may even reach out to you for further guidance or request for coaching.
Blog at least once a week
The frequency of blogging is a matter of choice. You can blog as often as you wish.
However, as a minimum blog at least once a week.
If you opt for weekly blogging, it is strongly recommended that your blog posts be scheduled to go out on a particular day of the week. Stick to the schedule for your audience to know when to expect your blog posts.
Long vs short blog posts
A blog post can be as long or as short as you want. The length should never be the primary consideration when writing a blog post. Instead, the blog post should be able to deliver the message, update, or something of value you wish to share at that particular time.
If a long blog post is required for your message to be understood clearly by your audience, then go for it. However, where a shorter blog post can deliver the message clearly to your audience then that would be perfectly in order.
Get away from thinking of how you are going to sell.
Your blog is not about selling but for sharing content and engaging with your audience to generate Know Like and Trust, all of which when done correctly will lead to the sale.
Look at it from the perspective of what you can share that will help or benefit your audience.
Be mindful of your audience because your blog is not about you but about ‘them’.
The end result you are looking for is giving value to your audience. Once you do that, all the other stuff will fall into place.
Sharing selflessly will attract warm leads to your blog.
You will definitely have the elements in place on your blog – hyperlinks, opt-in forms, banners, etc. But these will do their job in the background.
There is no harm in reminding your audience about these elements as a call to action.
However, the priority should always remain to share valuable content with your audience.
As always please share your thoughts by leaving a comment below.